About us

MSL Motorsport Consultancy delivers bespoke consultancy and advisory services in the thrilling world of motorsport, specialising in contract negotiation, corporate partnerships, marketing and communication, sponsorship acquisition, driver management and hospitality and event management. At the heart of everything we do is a team of highly experienced business professionals delivering the results you need.

The MSL Motorsport Consultancy team

Our vastly knowledgeable team combines involvement in the motorsport industry at every level with experience at the highest echelons of international commerce. With a shared passion for results, the team brings enthusiasm as well as skill to its consultancy services, with a sharp focus on delivering for you.


As consultants to private equity, sovereign wealth and venture capital companies, MSL Motorsport Consultancy has access to an extensive network of well-placed contacts. Key team members have international management experience and hold senior business positions, with established board-level associations at FTSE 100 and Fortune 500 firms.


We are specialists in contract negotiation, sponsorship acquisition, driver management and event delivery and communications, from trackside at Oulton Park to the paddock at the Monaco Grand Prix. The MSL Motorsport Consultancy team were early embracers of the digital world, managing the online presence of major motorsport festivals and providing marketing services for the motorsport entertainment industry.

The MSL Motorsport Consultancy team

Our vastly knowledgeable team combines involvement in the motorsport industry at every level with experience at the highest echelons of international commerce. With a shared passion for results, the team brings enthusiasm as well as skill to its consultancy services, with a sharp focus on delivering for you.

As consultants to private equity, sovereign wealth and venture capital companies, MSL Motorsport Consultancy has access to an extensive network of well-placed contacts. Key team members have international management experience and hold senior business positions, with established board-level associations at FTSE 100 and Fortune 500 firms.

We are specialists in contract negotiation, sponsorship acquisition, driver management and event delivery and communications, from trackside at Oulton Park to the paddock at the Monaco Grand Prix. The MSL Motorsport Consultancy team were early embracers of the digital world, managing the online presence of major motorsport festivals and providing marketing services for the motorsport entertainment industry.

Brendan Beeken

With more than 20 years’ experience within the motorsport industry, Brendan is established in driver management and motorsport consultancy. Brendan is passionate aboutm what goes on behind the scenes of motorsport, and has a keen eye for young talent and business opportunities. He quickly identifies the best solutions to help drivers and opportunities to reach their potential. Brendan’s motorsport management experience began with the formation of Team Isle of Man, which introduced sponsors to McLaren Autosport BRDC Winner Alex Lloyd and progressed his career to championship winner and IndyCar racer. After successful sponsorship acquisitions, Brendan’s love for the sport, and passion for managing the backroom dealing, has grown, making him a specialist in assisting drivers, teams and partners. As the driving force behind MSL Motorsport Consultancy, Brendan puts a high value on knowing the drivers personally, describing MSL as “an exclusive consultancy and advisory organisation with a passion for working with like-minded businesses, aspirational teams and the talented young drivers of tomorrow”. He continues to develop his relationship within the industry, while maintaining the personal approach.

Martin Jones

Martin has been involved in the highest levels of motorsport for more than 30 years, combining his passion for racing with an impressive business career including providing sponsorship procurement and event management. Martin’s motorsport journey has seen him work with Formula One and CART IndyCar champion Nigel Mansell, MotoGP teams including Yamaha and Tech3 and F1 teams like Williams, Ferrari and McLaren. A motorsport advisor to the UK Government, Martin’s extensive experience includes delivering business reconstruction programmes and consulting with the likes of the European Porsche Supercup and sportscar hero Derek Bell. Alongside motorsport, Martin has broad international business experience at senior levels across areas including change management, mergers and acquisitions, emerging technologies and market analysis. He is retained as a Commercialisation lecturer and mentor for Oxford University and the Oxentia Innovation, and is a fellow of the Royal Academy of Engineering and mentor to overseas start-up projects in conjunction with the Newton Trust.

How the team can help:

Career Progression

We have guided many aspiring drivers to the next level of their journey, and we’re ready to help you step forward in your career.

Brokering & Development

Extensive experience and personal service ensure you are well looked after, with every aspect of motorsport consultancy undertaken.

Contract Negotiation

You can rely on our many decades of experience to ensure you get what you desire when it comes to your deals and exposure.

Sponsorship Acquisition

Our network of established relationships, which we take pride in maintaining, place us in pole position when it comes to getting you the right deal.

Testimonials

What our clients say

Detailed and extremely helpful. An example and excellent advisor regarding motor sport, we can always rely on for solid information.

- Thierry Tison

I have worked with and known Brendan for a few years and have always found him to be professional, knowledgeable and extremely helpful. He is an asset to anyone who requires his services and I highly recommend him.

- James Karat

I dealt with Brendan on a number of occasions and found him a professional, focused individual who was always made himself available and willing to help.

- Patrick Brown

I have known Brendan for many years and in all of his ventures, I found him to be thoroughly professional, knowledgeable and driven to get the best results. I would have no hesitation in recommending him for any undertaking as I am sure that you will find him to be as reliable as I have.

- Mike Twist

I've had the pleasure of working with Brendan on various projects for over twelve years. At all times I've found him to be Very professional and totally committed to the project. His ability to open doors is amazing! His knowledge of Motorsport is extensive, in fact that's the only down side about him, if you get him started he'll bore you to tears! This is one of the Good guys!

- Mike Jones